[This article was first published in Army Sustainment Professional Bulletin, which was then called Army Logistician, volume 2, number 3 (May–June 1970), pages 8–11, 24–25. The text is reproduced as ...

Editor’s note: The following article is a joint project of professors in the University of Tennessee Knoxville’s Global Supply Chain Institute. For more on the Institute, click here. Demand planners ...

Entrepreneurs are always on the lookout for profitable opportunities. With shifts in technology, consumer behavior, and global needs, 2025 presents a variety of high-demand industries ripe for those ...

Learn how advertising elasticity of demand (AED) measures the impact of ad spending on sales. Discover how AED can guide effective marketing strategies.