Performance marketing lives in a world of relentless optimization. Every element—landing page design, copy, imagery, calls-to-action, targeting parameters—i ...

Google is rolling out several updates designed to streamline the process of creating ads with multiple extensions. Ad extensions such as sitelinks and lead forms can significantly improve clickthrough ...

Banner ads are the fuel that drives the Internet. Every website needs a way to pay for its hosting and development costs, a way to compensate the owner for his or her time and energy. Most websites ...

Reddit is integrating generative AI into its suite of ad-creation tools. This week the company released a new ad copy chatbot that creates AI-generated headlines, custom asset cropping, improved bid ...

Plai, a startup founded by former Big Tech advertising specialists, is transforming the advertising process with the first Text-to-Ad Creation software. Plai customers have seen a reduction in ad ...

Google has just announced three new tools in an attempt to make the process of creating ads and collaborating with team members much easier. Multiple team members trying to access images and videos ...

Google’s bumper ad tool, which shortens longer videos to six-second bumper ads, is now broadly available. Here’s more information on how to use it. The tool, previously known as Bumper Machine, has ...

The new ad creation process has advertisers first enter an objective; either reach, engage, or maximize sales. That first initial choice informs the available options and recommendations made ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Meta is bringing full image and text generation to its Advantage+ ...

Rembrand, an AI content-creation platform focused on in-scene media for video and television, plans to test a model context protocol (MCP) server that will interact with AI agents to generate ads. The ...

Jacobs Media recently presented a webinar − recapping CES 2025 – that showed how AI is impacting ad creation and what radio can learn as a result. Fred and Paul Jacobs from Jacobs Media at CES 2025.

When advertising agencies create ads for clients, they don’t just make one advert, but potentially hundreds of iterations for a ream of platforms, and that can be pretty manually intensive. Creatopy, ...