As marketers, we have to be aware of shifts in consumer behavior and technological advancements. The reason is simple: Businesses that continuously refine their approaches, especially in online ...

LOS ANGELES--(BUSINESS WIRE)--Ad.net, a leading provider of digital performance advertising through intent-driven marketing for leading brands and agencies, announced today its purchase of IntentX, ...

CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights ...

Google AdSense is debuting a new format for websites that converts existing text on a site into a shortcut for Google Search. Available starting today to site owners, “ad intents” in Google AdSense ...

Google AdSense has launched an Ad Intents format, giving publishers a new option for Auto ads to appear on their websites. The ads, which are for many types of industries, are automated. Advertisers ...

Video ads using 360-degree technology drive 7% higher purchase intent on smartphones and a 12% increase in the belief that a brand has a "unique story to tell" when compared to traditional video ads, ...

For brands that need a reason to experiment with 360° video ads, here's something major: Consumers have a 3 percent greater purchase intent after seeing a 360° ad on desktop (compared to a standard ad ...

Google AdSense announced a new auto ads format named "Ad intents." Ad intents places links and anchors showing organic search results with ads into existing text and pages on your site related to your ...