The IAB’s (Interactive Advertising Bureau) nightmare: Reps. Rick Boucher (D-VA), and Rep. Cliff Stearns (R-FL) introduced online ad privacy legislation 5/4. More than a year in the making, the draft ...

The new advertisement system adopted by Google requires consumers to manually turn off Chrome ad topics in case they want to be assured of maximum privacy. Chrome ...

More and more of our online activity is being tracked, stored, shared, and sold. We're in a constant battle to protect our data and we need more than just the best VPNs – we need a whole privacy ...

Google's Privacy Sandbox initiative, which tries to make targeted advertising online less invasive, is hurting smaller ad-tech companies, Reuters has reported. The ...

Woman holding phone while surrounded with items to add to cart - Stock-Asso/Shutterstock Unless you're using an ad blocker on your Android device, you're bound to run into at least one ad while ...

Meta and Mozilla have proposed a new browser-based attribution system for web ads that they’re calling Privacy-Preserving Attribution. The goal is to track how ...

Google will make several updates to ads this month. A substantial one focuses on the Unfair Advantage Policy. Microsoft Advertising's focus points to standardizing privacy policies that support the ...