OK. You now understand how to use some basic web analytics metrics to optimize your PPC campaigns. What’s next? Site search is a gold mine for PPC data. It’s common for PPC managers to use site search ...

Advanced analytics is a data analysis methodology using predictive modeling, machine learning algorithms, deep learning, business process automation and other statistical methods to analyze business ...

One of the foremost challenges companies face when they decide to embrace advanced analytics boils down to a seemingly simple question: How do we start? There are, in fact, many ways for companies to ...

Despite the recent challenges in overall experience quality seen in Forrester’s Customer Experience Index (CX Index™) benchmarks, customer experience (CX) remains a priority for many organizations.

In the early days of the dot-com boom, companies tracked “hits” and “eyeballs” and measured “stickiness” on their hastily created Web sites. As Web sites matured into viable business channels, however ...

The Web analytics community is active and vibrant, full of intelligent, articulate practitioners who are willing to share their insights with the world for a fee and for free. There also are dozens of ...

Organizations that thrive on change use data and analytics as a competitive asset. They adapt quickly and predict trends by continuously curating and analyzing data and developing insights that drive ...

The post-baccalaureate certificate in advanced analytics is designed for students with a foundational background in exploratory data analysis, offering advanced education in machine learning, deep ...