Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Key legal issues for companies to consider when advertising on social media or running a contest, sweepstakes, or other promotion through social media platforms, including guidance on preventing ...

Check out the pitch decks AI-powered advertising and marketing tech startups used to raise millions from venture capital ...

Many brands are setting up in-house teams to do work traditionally performed by agencies, and a new model of advertising and marketing is emerging. The Fast Company Executive Board is a private, ...

David Gasparyan is the founder & president of Phonexa, a turnkey marketing suite for calls, leads, clicks, email, SMS, accounting and more. It’s time to take affiliate marketing seriously—83% of ...

Answer: Magic formulas really don't exist in marketing (even though lots of people may try to get you to believe such magic, tricks, or tips may exist). Having said that, the question you ask is ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

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Catholic University was founded by U.S. Catholic bishops. It has announced a $5 million revamp of its marketing and branding. Credit: Noah Willman for The Hechinger Report The Hechinger Report covers ...

Answer: This is a common question, and a lot of people confuse these various terms. First of all, marketing encompasses a wide range of both analysis and tactics. For example, marketing involves doing ...

Today’s marketing landscape continues to evolve at a rapid pace, requiring industry executives to stay attuned to the latest innovations if they hope to successfully build their brands and grow ...