Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on ...

How AI Is Revolutionizing the Marketing Landscape (and How to Use It Ethically) The marketing landscape is undergoing a significant transformation due to rapid advancements in AI. Amidst this ...

Talk about AI today, and you’ll hear two stories. One says this is the future of everything. The other says it’s a bubble ...

It's no secret that digital marketing has been undergoing a significant transformation caused by AI disruption in 2024. With tools like ChatGPT, Google Gemini and Microsoft Copilot revolutionizing how ...

This article is part of "Build IT," a series about digital-tech trends disrupting industries. Generative AI is on the tip of everyone's tongue this year, and marketers are eager to embrace it. In a ...

AI tools are the latest craze to impact the tech industry — and by extension, the rest of the world. For years now, bosses everywhere are trying to boost profits by replacing workers with AI, and ...

AI is being rapidly implemented, but that doesn’t mean it’s being used effectively. The current lack of clear benchmarks and data about AI usage has meant that everyone has been operating in the dark.

AI is no longer just an advantage for businesses but a necessity. Businesses that leverage AI tools gain a competitive edge through personalized messaging, real-time data analysis and efficient ...