Applebee’s has launched a new advert showing how fans of its new menu can get away from their day jobs to enjoy lunch, with an Industrial Strength Lunch Decoy replacing them while the sneak off.
The day's second presentation looked at how Applebee’s turned to mobile marketing and QR codes to boost its lunch business. Keynoter Ana Maldonado-Coomer, head of mobile for Applebee’s owner Thomas & ...
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