Seven surprising shifts in 2026 are rattling augmented reality and the companies chasing it. This moment matters because ...

As recently reported by Yahoo Finance, shoppers are surprising some experts by returning in sizable numbers to brick-and-mortar stores. But when they visit those stores today, they are bringing with ...

New Clutch research finds that 60% of consumers have used augmented reality (AR) or virtual reality (VR) technology, and more than half (54%) say they are likely to increase their use of immersive ...

Xreal Inc., formerly Nreal, announced the launch of the Xreal Air 2 Ultra augmented reality glasses ahead of CES 2024 on Sunday, featuring new 3D sensors and computer vision capabilities for mapping ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key ...

Snap on Tuesday announced its plans to release a sixth-generation of its augmented reality glasses in 2026, as competition in the smart glasses market continues to heat up. The maker of Snapchat said ...

Surprising 6 shifts in 2026 could upend what we call augmented reality today. Major platform pivots and hardware bets landed this spring, forcing developers and ...