Add Yahoo as a preferred source to see more of our stories on Google. Burger King and Pepsi logo. Rebrands can go in various directions, from delicate visual refinement to downright existential chaos ...

Burger King's identity is getting a whopper of a refresh, with its first new logo in more than 20 years. Using colors inspired by its "real and delicious food," the fast food chain unveiled Thursday a ...

Are you a print subscriber? Activate your account. 2 days 4 hours ago By Brandon Doerrer - 2 days 7 hours ago By Garett Sloane - 2 days 8 hours ago 2 days 9 hours ago By Asa Hiken - 2 days 9 hours ago ...

Burger King introduced a new look on Thursday, marking the fast food franchise’s first rebrand in more than 20 years. The quick-serve restaurant giant’s updated aesthetic includes changes to its menu, ...

This Burger King ad spans about 50 years in 60 seconds. In the ad, via BBH, a young man sees a Whopper TV ad in the late 1960s and then walks on the street, but as he walks it morphs into the 1970s ...

For many fast food chains, mascots are a big part of branding. What would McDonald's be without Ronald McDonald, or Wendy's without Wendy, the red-headed, freckled girl right in the middle of its logo ...