Jim Beam has signed on as the Official Spirits Partner of the Cadillac Formula 1 Team ahead of its 2026 debut at the Australian Grand Prix.

CLERMONT, Ky. and FISHERS, Ind., Sept. 17, 2025 /PRNewswire/ -- Jim Beam®, the world's No. 1 bourbon, and the Cadillac Formula 1® Team, are proud to announce a multi-year global partnership that ...

Iconic bourbon brand Jim Beam has always been about more than whiskey. It’s about connection, ritual, finding something that we can all come together around. In 2026, that story will roar into the ...

Cadillac returns to Formula 1 next year and is already lining up sponsors, including Jim Beam. Cadillac’s Formula 1 Team will enter the FIA Formula 1 World Championship as the first new addition to ...

CLERMONT, Ky. and FISHERS, Ind., Sept. 17, 2025 /PRNewswire/ -- Jim Beam®, the world's No. 1 bourbon, and the Cadillac Formula 1® Team, are proud to announce a multi-year global partnership that ...