Social-media users were perplexed by the draw of the hotel's bathroom design, with one saying, "sounds like my biggest ...

On TikTok, everything is in pursuit of an aesthetic, including the books you read. BookTok is a competitive space that gets a ton of views — the hashtag currently has 132.8 billion views and counting.

Crossing over with the BookTok space, there are plenty of users who mix their outward aesthetic with their literary likes. Whether it's TikTokers recommending the best reads for the angel core crew or ...

We have the impression that reading is being shunned by the younger generation. After all, they're far more interested in the plethora of easy-to-access online multimedia content that captivates their ...

Social media has always peddled a fantasy, from lavish vacations to perfectly plated entrees to airbrushed selfies. But some entrepreneurs are using social media to sell a more literal fairytale, ...