Bespoke has become an exhausted term in the suit industry, and it loses meaning each and every time a made-to-measure (MTM) suit company uses it incorrectly. It rivals the over-baked term, "haute ...

"Bespoke" has a great deal to answer for. Not since "executive" or "deluxe" has a word been so monstrously distorted, abused and otherwise mangled into near meaninglessness. Today it seems that any ...