The transition to platform adoption requires platform providers to address concerns around control, lock-in and pricing.

Artificial intelligence (AI) continues to gain popularity among various industries, including travel. More travelers are turning to tools like ChatGPT as a quick way to plan their trips, prompting the ...

Expedia has introduced Expedia Trip Matching, a never-before-seen tool for travelers to build an itinerary based on an Instagram reel then book directly on Expedia. Powered by AI, the feature enables ...