Companies spend nearly $5 trillion on technology every year, with software and IT services accounting for more than half that budget. While CFOs may approve these investments, the vast majority remain ...
The recent Dynatrace Innovate event, which took place earlier this month in Amsterdam, showcased the company’s ambitions to extend observability beyond IT operations. Analyst Gartner defines ...
Business owners and financial leaders understand that there are certain metrics that should be measured–accounts payable/accounts receivable, cash flow, and many others. But when hard-pressed, many of ...
Long sales cycles, low conversion volume, and multi-stage purchase journeys make measurement and attribution harder, creating real obstacles to campaign optimization. For B2Bs and brands selling ...
As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...
Listen, I get it. When you’re in the entrepreneurial game, it’s tempting to zero in on one number: ROI or Return on Investment. It’s the classic, the old reliable. But let’s get real for a second — ...
SANTA MONICA, Calif.--(BUSINESS WIRE)--Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, announced they will be integrating ...
Marketers who are suing Facebook over allegations of inflated video metrics say the company's errors were worse than it previously acknowledged. “Facebook’s records also show that the impact of its ...
CISOs are finding new measures to quantify the business value of cybersecurity investments that can show how a security team’s work supports a company’s top and bottom lines. Longtime security chief ...
CANNES, France--(BUSINESS WIRE)--Relo Metrics and VideoAmp today announced the official launch of Total Sports Performance, a next-generation measurement and attribution solution purpose-built for the ...
Like you, I work with many small business owners. When it comes to operations, they know their businesses inside and out. But they often overlook important financial metrics that could cost them ...
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