The rise and fall of the Joe Camel cartoon is a lesson in disastrous advertising. As a marketing ploy, Joe was allegedly ...

A Pennsylvania court ruling that a nine-page gatefold ad sponsored by R.J. Reynolds (RJR) in Rolling Stone magazine does not violate the 1998 "Joe Camel" ban on cartoons in cigarette ads relies on a ...

Anti-smoking activists Tuesday praised the attorneys general of California and seven other states for suing cigarette maker R.J. Reynolds Tobacco Co. for allegedly violating the terms of a decade-old ...

Do you remember the infamous "Joe Camel" advertisements for cigarettes back in the 1980s and 90s? These ads successfully got a generation of young people hooked on cigarettes. Recently, e-cigarette ...

CHICAGO - If a cool camel could make youngsters want to smoke, researchers reasoned, then a smart-alecky penguin, walrus, bear and buzzard might help them shun the habit. The buzzard was a flop. But ...