When people seek out the services of a lawyer, they’re not usually in the best state of mind. They have an unpleasant problem to solve, and they likely have some preconceived notions about what it’s ...

Forbes contributors publish independent expert analyses and insights. I am a behavioral statistician sharing my research in leadership development. In 1998, Rucci, Kern and Quinn wrote the very ...

Finding new clients can take up a significant amount of time and energy in your business. And once you get them, you have to keep them. That's where client engagement becomes paramount. Engagement is ...

At the outset of any client relationship, especially with business owners and families making long-term decisions, it becomes clear that engagement is often misunderstood. Too many equate it with ...

As COVID-19 restrictions disappear, business development and client engagement require a new level of listening, creativity, agility and courage. As we approach the end of the federal fiscal year, it ...

Beyond clicks and likes. Engagement that drives loyalty is bidirectional, relational and continual. Extend your perspective beyond superficial metrics like clicks and likes. Loyalty is more than ...