If you’ve ever watched a preschooler play with a Melissa & Doug Water WOW! activity pad, you’re probably well aware of the magic at play. A simple brush of water reveals vibrant colors and hidden ...

Shop the hottest toys this holiday season. We rounded up the best holiday toys — digital pets, dolls, plushies, games, ...

The fast-food toy phenomenon of the nineties transformed simple kids' meals into treasure hunts that sparked nationwide collecting frenzies. What many families casually tossed in toy boxes or car ...