The high-pitched, echoey vocals describe a sinking romance against a backdrop of soulful horns and pop-drenched keyboard hooks. It’s the affecting pop balladry of norteno group Conjunto Primavera.

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The secret to Conjunto Primavera's 30-year career was revealed today during a Q&A with Billboard's Leila Cobo at the Billboard Regional Mexican Summit, held at Los Angeles' Universal Hilton. By Ayala ...

The high-pitched, echoey vocals describe a sinking romance against a backdrop of soulful horns and pop-drenched keyboard hooks. At first listen, it sounds like the music of a typical grupero. But it's ...

Conjunto Primavera will celebrate its 30th anniversary as a group by playing the first regional Mexican show at AEG's newly-inaugurated Nokia Theatre in Los Angeles. By Ayala Ben-Yehuda Conjunto ...

Starting small, staying focused and being persistent are the keys to long-term success, says Conjunto Primavera vocalist Tony Meléndez. Primavera knows about persistence: It took the band years to get ...

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