Over the years, businesses have created focused strategies to meet customer needs, grow sales and profits, and stand out from the competition in their respective industries. The selling concept in ...

There are a wide range of marketing concepts, and each may have relevance in the development of a marketing plan. Marketing concepts may range from the importance of segmentation and positioning, to ...

BMW, Apple, Disney, Ritz Carlton, Coca Cola, Tylenol, COVERGIRL cosmetics, Head & Shoulders... Behind every successful product, service, or brand lies a powerful concept. Products and services that ...

As an ardent sports fan, most of my analogies revolve around sports — and so does my understanding of attribution in marketing. In basketball, there is a much-coveted achievement called the ...

In Part 1 we focused on how to enable effective briefing and why it influences every aspect of your campaign, and we explored the value it adds to your marketing operations. We then drew up a quick ...

NCERT Solutions for Business Studies: This article hands out complete NCERT Solutions for CBSE Class 12 Business Studies chapter 10, Marketing. The chapter number can also be stated as Business ...