Rwazi has secured a $12 million Series A round to help companies with market intelligence and consumer insights. Bonfire Ventures led the round with participation from Santa Barbara Ventures, Newfund, ...

It's the worst-kept secret in business. Despite countless tools, channels to reach consumers, and stunning AI advancements, brands still struggle with the basics: understanding true consumer ...

New self-serve platform gives partners like Applegate, Coca-Cola Bottling Canada, and Advantage Solutions access to real-time grocery shopping trends across 1,800+ retail partners The offering gives ...

In a data-driven world, pauses in government economic reporting do more than inconvenient economists, they create dangerous blind spots for investors, policymakers, and business leaders. When ...

Consumer Edge, a provider of consumer alternative data intelligence, announced its acquisition of Earnest Analytics, a transaction and healthcare data platform. The deal brings together two ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

LONDON--(BUSINESS WIRE)--Toluna, a global leader in insights and panel solutions, is redefining market research again with the launch of Toluna HarmonAIze Personas. This breakthrough technology ...

Kroger’s data arm 84.51° announced Wednesday the unification of its retail media, consumer insights and loyalty marketing services. Those teams are now aligned in a single division under Kroger ...

Parija Kavilanz is an award-winning journalist and co-founder of Bagable.com, an independent media platform covering retailers, shopping trends, consumer behavior and cultural forces shaping what we ...

Opinion: Developments last year have created fertile soil for litigation on consumer outreach, product labeling and marketing ...