SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today launched Creative Optimization, its new product that provides marketers ...

Remote creative collaboration has become an increasingly common reality for many professionals, including those in the marketing and advertising industry. A recent report from Filestage, based on 366 ...

Learn how to crisis-proof creative operations by building structure, clarifying messaging, and balancing flexibility with ...

On one hand, the possibilities are endless, on the other, the possibilities are endless. By providing the right structure to allow your creative team to focus their creative energy more efficiently ...

Creativity does not just happen. It is a cognitive process that produces new ideas or transforms old ideas into updated concepts, according to Brussels Free University psychology professor Liane ...

Kellanova, in partnership with data firm Vidmob and MMA Global, has found it can more quickly connect the dots between campaign creative and business outcomes by leveraging artificial intelligence to ...

The creative content process can take a long time, and each agency has a different approach to it. There's no standardized method of producing content, and what one agency provides will be vastly ...

There’s a reason so much creative work needs revision—and it has nothing to do with talent or AI. It’s because too many campaigns start before the thinking is finished. Deadlines loom, pressure mounts ...