Across global markets, packaging is shifting from visual design to tactile, experience-led finishes that shape first impressions through touch rather than text.

Packaging is one of these things that people don’t really care too much about until it changes. Introduce a different font, a fresh colour, or a new shape, and suddenly customers who never gave the ...

Packaging design offers the chance to engage your audience with a unique tone of voice that belongs only to your brand. So why do so many brands miss the opportunity with dull copy, asks Pond Design’s ...

Our daily lives include packaging in one way or another. It has an impact on necessities for our survival. The problem grows, though, for brands. Packaging has the power to produce a variety of ...

SCGP announced the results of “SCGP Packaging Speak Out 2022” packaging design competition (college level) which was a stage for the young generation to compete on packaging design ideas under the ...