What’s the most effective way for businesses to attract and convert leads? We asked industry experts to share one tool or ...

A lot of small businesses invest a lot of time, human and monetary resources on Social Media Marketing/advertising without first having a predefined customer acquisition strategy in place. Developing ...

New resource helps restaurant CMOs transform first-time guests into loyal regulars through data-driven loyalty programs ...

Customer acquisition costs (CAC) are soaring, with brands pouring 80%-90% of their marketing budgets into ads, driving costs to unsustainable levels. Brands like Temu have invested $386 million in ...

I’ve worked with companies on various customer acquisition experiments, and what I’ve found is that each of the following strategies can provide a 10-20% uplift. If a business were to apply all five ...

Choice is increasingly shaped by technology and growth depends as much on retention and advocacy as acquisition.

The role of Chief Revenue Officer has expanded far beyond traditional sales leadership. We are in the era of the empowered, digitally savvy customer whose purchasing journey is fragmented and complex.

The collaboration will support NBF’s customer acquisition strategy across SME and corporate banking products, reinforcing a disciplined and scalable distribution framework ...

There is a considerable gap between the customer acquisition approaches of B2B and B2C marketers with B2B seemingly lagging behind, according to research from the DMA and The Media Octopus. According ...

Google Ads is testing a ROAS-based tool that suggests conversion values to help advertisers bid smarter for new customers.