It's been confirmed that Netflix considered buying Disney, Marvel Studios, and Star Wars before ultimately shifting its focus to acquiring Warner Bros. Pictures and HBO.

The studio owns the only remaining massive trove of iconic IP in Hollywood. No wonder Ted Sarandos and David Ellison are battling to lock it up.

There was a huge uproar recently when Netflix and Warner Bros. decided to move ahead with Netflix’s bid to acquire the company. Other companies, such as Paramount, challenged the bid, noting they thought that Netflix’s offer wasn’t a good one.

Netflix is a company that understands the value of themed entertainment. While the world doesn’t have a Netflix theme park (yet), by the time you read this, the company will have opened its second Netflix House complex in as many months, with a third location already planned for Las Vegas.

The competition between Netflix and Paramount Skydance to acquire the studio is haunted by the ghosts of mergers past.

Theater owners fear a sale of Warner Bros. to another major media player could further decrease movie production at a time when the industry has faced multiple setbacks.