Run-flat tires appear nearly identical from the exterior — the technology is in the sidewalls and rubber compound. The Achilles' heel of a traditional vehicle tire is a pressure loss. Without ...

Despite the importance of tires, most drivers don't spend much time thinking about them. They're round, they're black, and they get expensive quickly. Those who know a bit about tires probably know ...

Many newer cars don’t come with a spare tire, relying instead on either onboard compressors and sealants or run-flat tires. Run-flat tires offer the ability to travel short distances at reduced speeds ...

NASHVILLE, Tenn.—Bridgestone Americas Inc. has introduced the Bridgestone DriveGuard Plus premium touring tire, designed to deliver a comfortable ride, improved wet and winter performance, and ...

The Bridgestone DriveGuard Plus tire offers improved comfort and all-season performance along with an extended mobility promise. DriveGuard run-flat technology allows drivers to continue their journey ...

NASHVILLE — Bridgestone Americas Inc. has engaged Jon Gruden, former NFL head coach and ESPN football analyst, as the latest spokesperson for its series of TV commercials for the Driveguard run-flat ...

Bridgestone has launched its new DriveGuard run flat tyre in Europe which will be available as an aftermarket fitment to any make of car fitted with a pressure monitoring system. The reason you need ...

No matter where or when it happens, a flat tire is always an inconvenience. That’s why more auto manufacturers today are equipping vehicles with run-flat tires. Run-flat tires allow drivers to ...

NICE, France (Jan. 20, 2016) — Bridgestone Corp. has developed a slightly tweaked version of its DriveGuard run-flat tire for the European region, one that offers higher performance ratings than ...

Television star Will Arnett (“Arrested Development” and “30 Rock”) is driving a new slate of ads for Nashville-based tire maker Bridgestone and its DriveGuard run-flat tires. The campaign, “Everyday ...

Not all tires are created equally. Unfortunately, there isn't a magical tire that can perform and meet every requirement for every single type of driving - yet. Bridgestone knows this and recently ...