Williams and Alpine have secured new sponsors as teams from the prestigious Formula 1 (F1) motor racing series continue to step up their commercial efforts ahead of the 2026 season. Asset management ...
Anthropic, one of the trendiest AI research companies, is set to sponsor Williams Racing in F1 and deploy its popular Claude assistant tool to help the team get back to winning races.
PepsiCo will return to Formula 1 in 2026 by announcing a new multi-year sponsorship deal with Mercedes. PepsiCo's first involvement in the sport was in 1991 through a title sponsorship with Jordan, ...
Forbes contributors publish independent expert analyses and insights. Maury Brown is a national MLB, motorsports, and media reporter Cadillac Formula 1 has announced two key executive hires finalizing ...
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