RICHMOND, Va., April 23, 2013 /PRNewswire/ -- Today, the GEICO Gecko, who has served as the company spokes-character for years, unveils his debut book: "You're Only Human: A Guide to Life" (Workman; ...
GEICO Gecko Turns Up the Buzz on Disney’s “The Princess and the Frog†WASHINGTON--(BUSINESS WIRE)-- GEICO recently began airing two new television commercials featuring the GEICO Gecko and ...
Progressive’s Flo, the Geico Gecko, and Research Shows Advertising Campaigns Don’t Actually Wear Out
The Geico Gecko first appeared in 1999. Progressive’s Flo first appeared in 2008. Neither rivals De Beers’s “Diamonds are Forever” campaign, but still: In advertising dog years, those campaigns seem ...
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