Through changing hairstyles and attire, Generation Z is trying to portray a more professional look amid today's softening ...

Dressing loud isn’t about excess but intention. Gen Z embraces maximalism, bold colors & statement pieces as an unapologetic ...

You may be aware of the fashion war between Gen Z and Millennials. It all started when members of Gen Z called out millennials on TikTok for wearing side parts and skinny jeans. Millennials simply ...

Generation Z is reshaping the American landscape with new norms and habits. From mental health awareness to digital minimalism, this cohort is setting the stage for a future where authenticity and ...

According to data published by Precedence Research, the wellness market has experienced a profound shift, particularly among Gen Z and Millennials, who have transitioned wellness from an occasional ...

The recently published Dataessentials 2026 Food Trends Report finds more than half of American consumers are interested in high-fiber foods and drinks. For Generation Z, interest jumps to 60%, driven ...

Generation Z, also known as Zoomers, get a bad reputation for being tech-obsessed. In reality, many of the old-fashioned ...

Nostalgia is the new cool. Gen Z has turned TikTok into a time machine, reviving late-’90s trends with fresh edits, ironic humor, and aesthetic remixes. What once defined 1998’s pop culture is now ...

Young people are swapping pre-flight pints for matcha at the airport, a new study from the UK’s largest airport group has revealed. Far from the stereotype of downing beers with an all-day breakfast, ...

Older generations viewed promotion as a prize, but Gen Z sees the hidden costs of managerial roles ...