Companies that have a razor-and-blade model use a pricing strategy that involves selling a durable product, or "razor," at a low profit margin (sometimes even giving it away) to help drive sales of ...

Gillette Co. Wednesday unveiled its newest shaving system, a five-bladed razor called Fusion with a trimmer on the back of the cartridge aimed at the 50 percent of men who have mustaches and beards.

Gillette, the men's personal care brand from P&G, has launched a new campaign – 'Because you are my role model' – to urge male fans in the target group of 15-45 years to talk about their male role ...