Media investment and intelligence company Magna has lowered its projection from 12 percent, also citing restrictions to data-driven targeting of digital ads, such as Apple's iOS changes. By Georg ...

WPP operates in the cyclical and highly competitive advertising industry. WPP performance deteriorates when there's a downturn, illustrated by the company performance during the pandemic and the ...

As the radio industry feels the continued economic strain and election uncertainty, global revenue projections suggest encouraging growth in the long run. A new Research and Markets study forecasts ...

“Economic uncertainty” is undermining ad revenue growth, especially in consumer package goods and financial verticals, for media platforms into 2023. By Etan Vlessing Canada Bureau Chief Media agency ...

Media inflation is expected to drive a 4.6% increase in global adspend in 2024 to $752.8 billion, according to Dentsu’s December Global Ad Spend Forecast. Digital is forecast to represent 58.8% of the ...

WPP Media has markedly upgraded its global advertising-growth forecast for this year and next, as well as for the remainder of the decade. The revised forecast boosts WPP Media's June mid-year ...

Global advertising revenue is projected to reach $1 trillion in 2026 and will account for 55% of total entertainment and media (E&M) revenue over the next five years, according to PwC’s Global Telecom ...

Second verse, same as the first. Digital dominates global ad spend again, and CTV is leaving linear TV in the dust. Overall, global advertising revenue grew 5.8% to $889 billion (excluding political ...

Three prominent global ad agencies (Magna, Zenith and GroupM) recently issued their final forecast for the ad marketplace in 2021 and a look at 2022. Forecast were provided for both the U.S. and ...

The rebound in global advertising this year has accelerated well beyond earlier expectations, leading to a massive upgrade to Magna's 2021 global advertising spending forecast. Whereas last fall Magna ...

Today, at CES 2026, Zeta Global (NYSE: ZETA), the AI Marketing Cloud, announced a strategic collaboration with OpenAI to ...

Global marketing refers to the practice of conceptualizing, producing, placing, and promoting a company’s products or services worldwide. This approach not only targets customers across different ...