The guidance covers how firms might approach brand advertising, influencer activity and retail media under the incoming legislation.

The Committee of Advertising Practice (CAP) has published its final guidance for advertisers concerning the upcoming ...

Children will see fewer ads for unhealthy food from this week as a voluntary ban by advertisers takes effect ahead of a full crackdown in January. The move to tackle childhood obesity will stop ads ...

The Committees of Advertising Practice have announced new advertising regulations that come into effect in 2026 This ...

The government agency is tightening its standards for "healthy" claims. And for the first time in 30 years, its labeling rules will be updated to reflect new nutrition standards. "Healthy" is a pretty ...

The health food aisle has become a masterclass in marketing magic. Those boxes and bags proudly displaying “organic,” “natural,” and “plant-based” labels create a wellness halo that makes you feel ...