It’s common sense: When it’s hot outside, don’t put on a dark shirt—wear white instead. A team of researchers at Purdue University has put this common knowledge to work to figure out ways to cool ...

Meta Description: Purdue University researchers have invented a new, super-reflective white paint that could revolutionize how buildings keep themselves cool. Researchers at Purdue University in ...

Henry Ford famously said a customer can have a car in "any color that he wants, as long as it is black." But black on self-driving cars could be deadly. That can help explain why the May Mobility self ...

New yellow lines appearing on some concrete barriers come from reflective paint meant to help drivers see at night in Houston ...

WASHINGTON — A new super-reflective spray paint is being tested to see how well it illuminates nighttime bicycle riders Swedish car maker Volvo is making the reflective spray available for free in six ...

In the escalating war to squeeze every last mile from every last drop of gas, automakers are attacking on every front, going well beyond the cratered fields of aerodynamics and optimized engine ...

Cities across the U.S. have found relief from this summer’s record-setting heat with the help of technologies that shield roofs, pavement and other surfaces from the sun’s scorching rays. Some of ...

California’s AB 32 cap on greenhouse gas emissions has its regulatory agencies working to find a set of measures that will amount to savings enough to cut 2020 emissions by about 30 percent. Since 12 ...

It seems like car enthusiasts and automakers all compete to create the shiniest, most reflective paint finishes possible. More recently, however, some have turned to a different type of finish in ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Teslas dot the landscape in ever-increasing numbers. Mercedes was approved by the State of ...

Semi-gloss has a long-standing reputation for being “durable, moisture-resistant and easy to clean,” Pancione says, and that ...