If you're grappling with the ultimate influencer marketing question — should you partner with micro-influencers or go big with large-scale influencers — I've got you covered. Pull up a chair, grab ...

In an ecosystem where direct linking in feed posts isn’t allowed, Instagram influencers, particularly in fashion and activewear, have developed a sophisticated, multi-channel strategy to convert ...

More and more people want to become famous online. Content creators explain it's not as easy as it looks. (Getty Images) ANAHEIM, Calif. — A child took the microphone in front of one of his favorite ...

Graduate student Alexia Kadota-Browner (Medill ’24) initially started posting on YouTube as a junior in high school. Her goal was not to build a following or become an “influencer.” Rather, she said ...

Whether you’re a rising musician promoting your first album or a brand strategist launching a new campaign, the key to increasing engagement is building genuine connections. Creators with carefully ...

Brands are always looking for new audiences and using trends can help you find that new audience. Here we talk about successful ways brands and influencers can reach out to new niche consumers and ...

Ismael El Qudsi is Co-founder and CEO of SocialPubli, an award-winning influencer marketing platform with 500,000+ opt-in influencers. What if there were one thing you could do to make consumers much ...

What if you could create an Instagram influencer who never sleeps, doesn’t need a paycheck, and can churn out content 24/7—all powered by artificial intelligence? It might sound like science fiction, ...

Danielle Wiley, Founder and CEO of Sway Group, an award-winning influencer marketing agency with a focus on B2C nano and micro campaigns. Looking ahead to 2025, influencer marketing is going through ...

If you are as fashion-oriented as Cher from “Clueless,” are constantly complimented on your outfits, or simply have the good sense to know what patterns to mix when, you may just have what it takes to ...