Add Yahoo as a preferred source to see more of our stories on Google. Like your first eyeshadow palette or first tube of mascara, one noteworthy marker in any beauty addict's life is the first beauty ...

How entrepreneur Jen Atkin is using her social media reach and backers's expertise to launch Mane by Mane Addicts How Huda Kattan built a multi-million-dollar beauty brand from a blog Huda Beauty's ...

How Huda Kattan built a multi-million-dollar beauty brand from a blog Huda Beauty's wildly popular online presence has grown into a dynamic brand that aims to rival the big dogs and challenge ...

The brand announced that it has reclaimed full ownership as an independent company following the conclusion of an eight-year partnership with TSG Consumer Partners. E.l.f. Beauty has signed an ...