The long-standing duopoly of the Apple App Store and Google Play Store is facing its most significant challenge yet. A new ...
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Apple is adding even more ads to the App Store

Apple is preparing to put more advertising in front of people every time they search the App Store, turning one of its most ...
Apple will next year introduce more ads in the App Store "to increase opportunity" in search results, the company has ...
Early next year, Apple will begin running additional ads in search results where 65% of downloads begin. The move is intended to help developers and advertisers reach consumers.
Apple is bringing in more ads when you search within the App Store, broadening the number of paid placements developers can ...
For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting, and it was relatively easy to place ads alongside content likely to ...
Apple will add more ads across App Store search results from 2026, expanding visibility for developers while keeping search ...
Apple has confirmed plans to expand advertising within App Store search results, aiming to provide app developers and ...
Currently, there is a single ad spot at the top of search results in the App Store. For example, if you search for “Facebook, ...
From 2026, Apple will show more ads in the App Store – not just at the top, but also further down in search results.
The change will roll out next year to "expand opportunities" for advertisers. Apple said that all apps appearing in sponsored placements will be relevant to a ...
Apple has announced that it will start displaying more ads in the App Store’s search results beginning in 2026, with the stated goal ...