A well planned marketing budget helps you ensure costs align with planned expenditures throughout the year. As a side effect, they can also help measure campaign ROI. The best way to stay on top of ...

Absolutely nothing stays the same. But lately, everything seems to be changing all at once. Political, economic, social and environmental forces constantly force us to rethink our approaches to ...

Start small with a digital marketing budget, optimize channels, and scale based on results. Prioritize quick-return tactics like PPC, paid social and influencer marketing for new businesses. Gradually ...

In today’s fast-paced digital world, businesses are constantly seeking smarter ways to manage their marketing budgets. With the rise of artificial intelligence (AI), marketing has undergone a ...

Regardless of your business’s size, marketing is an essential investment that keeps customers coming to your front door. Still, it takes funds to get marketing results, which is why every business ...

Maximize unused funds. Invest your surplus marketing budget in AI training, tech integration or prepaid campaigns to enhance efficiency and ROI. Upgrade team skills. Use end-of-year funds to provide ...

Transform your PPC budgeting approach with rebalancing based on buyer intent signals for effective media spending.

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

Allocating a budget for content marketing must consider your brand's unique needs. Use these tips to make the process more seamless. As you build a content marketing strategy for your brand, you may ...

STAMFORD, Conn.--(BUSINESS WIRE)-- Marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021, according to Gartner, Inc. While marketing budgets are ...