A true epoch of ad tech has passed. Criteo’s retargeting revenue was less than half the company’s total earnings in Q3, a first for Criteo, CEO Megan Clarken told investors during the company’s ...

The following excerpt is from Ultimate Guide to Social Media Marketing by Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson and Mike Allton, available now via Entrepreneur Press. Order from ...

“Mobile retargeting” is commonly discussed as a difficult thing for marketers to do, as there is no easy way of targeting the right consumer; mobile devices lack cookies -- a simple, straightforward ...

Marketing Tech’s editor has more than a decade of editorial experience spanning computing, performance marketing and, currently, enterprise digital strategy. Simon’s career began in print, where he ...

With decision cycles spanning three to six months and involving up to or even over a dozen stakeholders, the most effective B2B marketing teams are adding high-impact channels to their marketing mixes ...

Mobile retargeting is an integral ingredient in the CTV performance formula. And while streaming campaigns don’t use third-party cookies – there are no cookies in CTV media – the IP address, email or ...

Retargeting existing customers to boost conversions has always been a strong tactic for retailers, and it’s likely to become even more important as third-party cookies deprecate and more stringent ...