Miniature versions of popular products like makeup and toys are growing in popularity. Consumers are drawn to the collectability, affordability, and stress-relieving aspects of miniatures. The trend ...

If you've been online or gone shopping in the past year, you might have noticed a new trend: Mini versions of popular products, from toiletries to board games, are everywhere! My 7-year-old daughter ...

The MGA’s Miniverse Make It Mini Makeup collection gives a subtle nod to traditional beauty and self-care items, featuring a novelty “brand” within the line called Wink + Blush. Just like a ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Zuru's Mini Brands line, featuring miniature grocery store ...

For about $10, shoppers can pick up several of some of the most popular makeup, hair and skin care items at Ulta – as miniature toys. Beauty retailer Ulta and toy company Zuru recently collaborated on ...