You likely have a company mission statement, a short declaration of your organization’s purpose. Tesla’s mission statement, for example, is “To accelerate the world’s transition to sustainable energy.

A seasoned small business and technology writer and educator with more than 20 years of experience, Shweta excels in demystifying complex tech tools and concepts for small businesses. Her work has ...

When you think about the vision and heart of your company, what comes to mind? Do your employees and customers clearly understand these same ideas? If not, it’s a pretty good sign that you don’t have ...

Almost 30 years ago, I stood up with my fellow medical students at my medical school graduation and recited the Hippocratic Oath. While the words of this historic oath have been updated and modernized ...

What comes to mind when you think of a mission statement? Many of us might think of corporate websites or self-help books, or the kind of tagline you might put in your LinkedIn bio. But a mission ...

Reassessing your mission statement starts with asking youremployees how closely it reflects how the company works. Is itrealistic? Are we living up to it? Is it used on the job? Where canwe do better?

In the 1996 movie, “Jerry Maguire,” the title character, played by Tom Cruise, had an epiphany. Disillusioned by the cutthroat world of his chosen profession as a sports agent, Cruise sat down one ...

What are the elements of a well-formed mission statement for restaurant brands? While we recently saw Starbucks update its mission statement as part of a multi-faceted organizational transformation, ...

Traditional mission statements focus on the company, not the customer. To create a more customer-centric organization, start with changing your mission statement by giving it an external focus. While ...

I’m worried my employees don’t care about my company’s mission statement. How do I get my employees to buy-in to the company mission, and really get onboard with what I want to accomplish and the ...