This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. NYX Professional Makeup is blending music with makeup ...

The rapper tries the new shade of Duck Plump lip gloss in the brand’s inaugural Super Bowl commercial NYX Cosmetics/YouTube Cardi B is ready to steal the 2024 Super Bowl spotlight. The “Bongos” rapper ...

The most important step to your makeup routine is definitely the first one — priming. But a good primer can be hard to find, so when TikTok identified this one, we knew we had to share it with the ...

NYX's challenge on TikTok is off to a strong start with hundreds of millions of views for videos with the #BrowFitness hashtag, though anyone can use the hashtag to generate views of unrelated videos.

The NYX Shine Out Loud lip color takes a page out of CoverGirl’s and Revlon’s playbooks with their Outlast and ColorStay lines respectively, which were popular when I was in high school. The concept ...

NYX Professional Makeup is blending music with makeup with the launch of NYXTape, a mixtape featuring five bespoke tracks created with five independent women artists and songwriters, per a press ...