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One of the most important areas of ad measurement today is assessing the impact of a campaign on business outcomes. The need to understand with accuracy and consistency whether an ad campaign has ...

Synthesis of multistakeholder perspectives from a mixed-methods study identifies guiding characteristics for outcomes-based quality measures in future, more patient-centered alternative payment models ...

Too many marketing teams get trapped in endless feature comparisons when choosing core technology. They scrutinize capabilities lists, technical specifications and product demos without asking a more ...

Understanding, referencing, and applying the best available research are critical elements of the IRC’s approach to being an outcomes-driven and evidence-based organization. Whether it is to examine ...

When students quit their jobs and put thousands of dollars on the line to attend a coding bootcamp, they want to know their investment will pay off. General Assembly is getting closer to making that ...