The Philco Television Playhouse is an American anthology series that was broadcast live on NBC from 1948 to 1955. Produced by Fred Coe, the series was sponsored by Philco. It was one of the most ...

With so many companies in the past few years talking about producing online video and other forms of “branded entertainment,” I’m amazed by how people often talk about these trends as if they are new.

The radio-TV industry heard some sweet music from some happy sponsors: ¶ Kraft Foods, which has sponsored television’s longest running show, the Kraft Television Theater, since May 1947, was so ...

The Goodyear Television Playhouse is an American anthology series that was telecast live on NBC from 1951 to 1957 during the "Golden Age of Television". Sponsored by Goodyear, Goodyear alternated ...