Public relations is the lifeblood of any successful business, and press releases are key to maintaining and growing a company’s reputation. In this guide to press releases, we’ll detail how to ...

Press release-worthy events include breaking industry news, an industry or community event, or the launch of a new product or service. They can also the publication of original research, winning a ...

WHETHER YOU’RE A RETAILER announcing a store opening or a vendor announcing a market event, knowing the difference between a press release and a pitch, when to use them, and how to write them ...

In simple terms, a press release is a brief written communication aimed at journalists to announce something significant and specific: an event or a changed set of circumstances–for example, launching ...

In order to pitch most journalists about your story, you’re going to have to write a press release, something many marketing professionals do wrong. This is probably the biggest mistake I’ve seen when ...

When you send out a press release, you are not just launching another piece of copy. You are distributing a content piece that reflects your entire publicity program. Accuracy matters when you’re ...

Opinions expressed by Entrepreneur contributors are their own. How a press release is written and structured may matter even more now than in decades past. There are several reasons for this. Media ...

Is there a difference between a press release and a news release? Both terms are frequently used and often interchangeably. In fact, there are several terms for different public relations ...

Think of a press release as your ticket to publicity — one that can get your company coverage in all kinds of publications or on TV and radio stations. First, be sure you have a good reason for ...