Netmums

Primark launches £12 Mary Jane ballet flats – these 'breathable' shoes are set to be a spring staple

Primark’s £12 lasercut Mary Jane ballet flats are trending, offering a stylish and affordable shoe option for spring wardrobes.
Creative Bloq on MSN

Primark’s luxury ad parody isn’t the flex it thinks it is

Self-awareness doesn’t detract from reality.
Creative Review

Primark spoofs high fashion advertising for its Spring campaign

Created by VCCP, Shockingly Chic is a slickly made, tongue-in-cheek subversion of the notion that low prices equals low quality ...
Netmums

Primark’s £22 wide leg jeans are soft, breathable and designed for all-day comfort – it's the the easy outfit you’ll wear on repeat

Primark’s £22 wide leg pull on jeans are soft, lightweight and surprisingly flattering. Here is how they fit, feel and style ...
Nordot on MSN

Primark's £15 dupe of Kim Kardashian's Skims pyjamas is going viral – shoppers say they could live in them

Primark’s latest £28 boyfriend pyjama set is being hailed on TikTok as a ‘Skims pyjamas dupe’ for Kim Kardashian’s £136 favourite. Are soft jersey, pockets and viral hype enough to rival the real ...

Primark's £4 foundation has replaced my favourite £100 formula – it blurs pores and texture for flawless skin

Is this the best foundation of 2026 so far? Hell yes!
Diginomica

Fast fashion retailer Primark is finally catching up with digital trends, but why is it still moving so slowly on retail basics?

Primark was reluctant to dip its toes into Click & Collect, but that's turned out to be a success! Can it avoid the same mistake in 2025 with its mobile app plans. While UK ‘fast fashion’ retailer ...