The way to earn publicity is to be newsworthy. In other words, worthy of being written about and talked about. To build awareness of your services, it pays to invest in publicity. Publicity is the ...

If executed right, a publicity stunt -- especially during a big event such as the Super Bowl -- can make a business famous and help it grow its customer base as a result of all that publicity. The ...

The right of publicity is a law that few people outside of Hollywood know much about. Nevertheless, it is an increasingly important right in our digital age even when celebrities are not involved. The ...

Anniversaries provide the perfect opportunity for celebrating your company's accomplishments while thanking the customers who helped your business get where it is today. Publicizing your anniversary ...

It's a cliché that there's no such thing as bad publicity, and it may be a bit of solace as a small-business owner that the negativity means someone is paying attention to you. Research, however, ...

Mark Cuban co-founded Broadcast.com, a provider of online multimedia and streaming services, which was sold to Yahoo! in July of 1999. Prior to that, he co-founded systems integrator MicroSolutions, ...

Want to learn more about drafting, negotiating, and understanding intellectual property and technology contracts and have 10 minutes to spare? Grab your morning coffee or afternoon tea and dig into ...

Student Life encourages creative and effective promotion of campus sponsored events. We also recognize that the campus is a shared space and want to respect the community space as a shared space.

David Waldman has been promoted to executive vp domestic publicity and Irene Trachtenberg has been appointed to head of worldwide marketing partnerships. By Borys Kit Senior Film Writer “These ...