Entering a contest, joining a mailing list for text-messaged coupon codes and signing up for mailing lists are methods of garnering Short Message Service or SMS opt-ins. Asking customers as they order ...

In an increasingly mobile-centric consumer culture, marketing organizations continue to search for ways to engage the mobile consumer with targeted marketing offers. SMS represents a promising but ...

Rich Rosen is the Founder & CEO of Fastcall—a leading Salesforce native app for phone, SMS and video. Rich has two phone-related patents. SMS messaging is great for marketing, sales, customer service ...

Consumers can sign up for SMS-coupon programs for different Money Mailer advertisers via a specific keyword sent to the short code 686868. The call-to-action can be found on the Money Mailer circular ...

Two new mobile marketing developments—one from the Federal Communications Commission and one from the courts—have combined to impress on marketers the importance of getting formal permission to send ...

Marketers looking to employ mobile location for advertising or marketing purposes face tough decisions on how to engage the customer. Build a downloadable application? Create a mobile Web page? Launch ...