A solid sales plan begins with setting clear sales objectives that outline your broader goals for the year. Then, you need to define the target markets you’ll focus on and determine what ...

'Brian is absolutely going to move the services needle for partners,' says Advizex CEO C.R. Howdyshell. ‘This is a brilliant move by Simon Ewington. Brian gets customers, gets the channel and gets HPE ...

In today's fast-paced retail landscape, businesses must meet their customers wherever they shop, whether online, in-store or through third-party marketplaces. This is the core of multichannel selling, ...

As part of CRN’s Top 100 Executives Of 2025 list, we highlight 25 sales executives leading the channel charge. As artificial intelligence and cybersecurity become top priorities for many businesses, ...

Today’s online retailers face an important decision: which channels they should sell on. Should they only sell direct-to-consumer (DTC) via their website, rely on established marketplaces like Amazon ...

Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Building a startup in 2026? This guide breaks down how to create a go-to-market strategy that drives adoption, revenue, and ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...