A slogan is a powerful branding device that can capture the minds of consumers and help them associate you with the products they need. The ideal slogan is catchy, intelligent and easy to remember.

It is probably a non-issue that a slogan can advance the marketing and advertising efforts of your business. Yet, a slogan is one of those vague advertising concepts that can have different purposes.

KitKat has launched an international campaign inviting fans to create a new slogan for the iconic snack, according to a press release emailed to Marketing Dive. The campaign comes as the brand ...

The city of Dallas is telling the rest of the country that "big things happen here." Mayor Mike Rawlings and the Dallas Convention & Visitors Bureau unveiled a new logo and slogan Friday after eight ...

Burger King is scrapping its 40-year-old "Have It Your Way" slogan in favor of the more personal "Be Your Way." The chain says the new tagline will roll out across its marketing in the U.S., including ...

County Executive Mark Hackel’s new slogan for the county, “Macomb with Everbody,” may have potential as a popular catch-phrase as he said people have been responding positively to it. Hackel first ...

The Olympics sees roughly 200 teams from sovereign governments all over the world competing in several different sports with thousands of competitors to put on one of the greatest sporting spectacles ...

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