There are a lot of brands that boast about their American heritage, even if they’re only a few decades old. Then there’s Stetson. The quintessential Western brand was founded in 1865 by John B.

Looking at a Stetson hat, it’s impossible to not think of the West. The very silhouette of the brand’s archetypal cowboy hat calls to mind the region’s rugged topography, its crown pinched and creased ...

Stetson Hats are a strong, historic, U.S.-born brand that has been worn by cowboys, U.S. Army Calvary members, movie stars and pioneers in the American West. John B. Stetson founded the company in ...

Forbes contributors publish independent expert analyses and insights. I am a NYC-based journalist covering the luxury and fashion industry. To mark the milestone, the brand has penned its first book ...

The Stetson Hatters bring one of the most unusual mascot names in college sports to the NCAA men's tournament. In a field with Peacocks, Zips, Lopes and, uh, Beach, that's an accomplishment. And, yes, ...